Zelensky's Interview with Lex Fridman: A Milestone in Content Accessibility

Alex Nigmatulin

Innovation

Jan 18, 2025

Beyond its profound message, the recent interview of Volodymyr Zelensky with Lex Fridman on YouTube stands out to me for a groundbreaking technical innovation.

It's the first YouTube video I've seen featuring multiple audio tracks – and even better, these tracks were powered by ElevenLabs.

The dialogue was conducted in three languages: Ukrainian, Russian, and English. Thanks to ElevenLabs' technology, viewers can choose to experience the entire interview in any of these three languages, with not just translation, but voice cloning that replicates the tone and voice of the participants.

💡 What does this mean for us?
This advancement signals an era where multilingual content will become more accessible than ever. Podcasts in English can now seamlessly be transformed into Spanish, Portuguese, Ukrainian, Romanian, and more. With such tools widely available, professionals from countries like India can now reach a global audience in their native languages.

But here's the catch: will people listen to someone without trust and authority?

Probably not. This is where personal branding becomes more critical than ever. People don’t just want content in their language—they want content from credible, engaging personalities.

At this juncture, services like PRNEWS.IO, which enable professionals to publish articles about themselves in leading media outlets, are becoming invaluable for building and amplifying personal brands.

🌍 The takeaway: Technology breaks language barriers, but it's personal branding that builds connections. If you want your voice to be heard globally, now is the time to invest in your personal brand.

Alex Nigmatulin

Digital Marketer

CMO and co-founder of PRNEWS.IO and Medialister, with over 15 years of experience in coordinating sales and marketing. His diverse background includes product design, team building, and partner management. He writes about digital marketing, PR, and sales, drawing from his daily experience.

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